Ahmed Ammari – My Journey in Business and Entrepreneurship

I was born in the city of Taourirt on May 9, 1999, and from a young age, I firmly believed that hard work and perseverance are the keys to existence. I started my entrepreneurial journey as a small trader, where I learned the art of selling and the secrets of the market. This experience ignited in me an unquenchable passion for the world of commerce and entrepreneurship.

During my high school years, I served as the President of the Regional Student Council for the Oriental Region and the official spokesperson for the National Council at the Ministry of National Education. Through this experience, I honed my leadership skills, mastered the art of communication, and expanded my vision on how to manage teams and make critical decisions.

After obtaining my high school diploma in 2021, I joined my family's company, SONACOA, which specializes in renewable energy. I started as an assistant in the marketing department, and within just a year and a half, I quickly climbed the ranks to become the Head of Marketing and Sales Management, and later the Vice Chairman of the Board of Directors, making me the youngest person to ever hold these positions in the company.

I did not limit myself to work alone; I also pursued higher education. I am currently studying Law and Economics, alongside my studies at the French Higher Institute of Languages. I firmly believe that knowledge is the weapon of a successful entrepreneur and that continuous self-improvement is the key to excelling in any field.

With the rapid advancements in technology and digital transformation, I realized that e-commerce is the future. This led me to launch "Ntaswqo," the largest e-commerce platform in the Oriental Region. Ntaswqo provides customers with a comprehensive shopping experience, including both retail and wholesale sales with free delivery, which has brought a major shift in Morocco’s e-commerce market.

Agricultural investment has always been a cornerstone of my family’s legacy. Growing up surrounded by successful agricultural projects, I developed a deep understanding of the sector. This experience gave me valuable insights into the importance of agriculture as a vital industry that supports the national economy and contributes to food security.

My journey is far from over. I am constantly seeking new opportunities and investing in innovative projects that contribute to the development of Morocco’s economy. My vision is to create real change and leave a lasting impact in the world of business and investment.

"I am not just striving for success; I am on a mission to create real change in the world of business."